Many smaller companies use a CRM designed for a different industry. Fields get repurposed, half the process lives in spreadsheets on the side, and eventually nobody keeps the data up to date. A custom CRM starts with the data model: which customers, properties, contracts and cases do you really have, and how do they connect?
Content works the same way. A headless CMS separates editing from output, so the same content can appear on your website, client portal and apps. We build editing interfaces your team can use without weeks of training, and client portals where your customers look up their own data and submit requests.
We build from scratch or on open systems that you can keep running without us later. AI features such as summaries or routing of incoming requests go in where they actually save your team time.